See how Soft2Bet used Amazon Web Services and Snowflake to reduce infrastructure expenditures by 55 percent, deliver real-time analytics, optimize gamification, and expand its global dedicated games service rapidly, securely, and flexibly.
Soft2Bet: Innovation and Cloud Agility to Drive The Future of iGaming
The journey towards success in iGaming is not possible to be paved with nothing more than a glamorous interface or an impressive game collection implementation; it is about staying afloat, actual time insight and compliance, scalability, and the ability to endure.
Soft2Bet company, a market-leading online gaming and sportsbook operator, is a bright example of the possibilities of bringing modern cloud technology to the company to completely transform the business operations and drive growth on a global level.
Having a portfolio of more than 45 brands and a presence in more than 20 different countries, Soft2Bet is so much more than just doing OK in the competitive gaming environment; the company is succeeding. Much of that success, in fact, can be attributed to a single strategic decision the company made, which was migrating its core infrastructure and analytics to Amazon Web Services (AWS).
Innovation: The Transition of Gaming Operator to Tech-Driven Innovator
Soft2Bet was founded in 2016 as a B2C-oriented provider of gaming platforms. It featured clean, gamified user interfaces, pretty bonuses, and refined sportsbook use. However, with the growth of the company, the constraints of the initial structure were obvious.
Its data was scattered in several services. It took too long to deploy. The cost of infrastructure swelled. And even with a strict practice of international compliance (such as GDPR and PCI DSS), processing sensitive data of the players between nations was complex and dangerous.
Soft2Bet noticed that it needed to change—not only as a supplier of the gaming industry but also as a tech-led company.
The Cloud Solution: Why AWS?
Soft2Bet selected AWS as its cloud infrastructure partner for several compelling reasons:
- Global reach: AWS data centers provided low-latency service across Soft2Bet’s target markets.
- Cost optimization: AWS offered usage-based pricing and eliminated the overhead of managing physical infrastructure.
- Data unification: AWS tools could integrate with third-party services like Snowflake to create a single source of truth.
- Compliance: AWS’s built-in tools supported international regulatory compliance.
Key AWS Technologies Used
- Amazon S3 for centralized data storage
- Amazon RDS for scalable, managed databases
- AWS Lambda and Amazon EC2 for serverless and dynamic compute power
- Amazon CloudFront for global content delivery
- AWS WAF for security and DDoS protection
- AWS Marketplace to access Snowflake for real-time analytics
Snowflake + AWS: A Game-Changer in Data Analytics
Previously, Soft2Bet relied on batch processing for reports—meaning decisions were often based on outdated data. But in a hyper-competitive market like iGaming, where user behavior changes by the hour, this lag was unacceptable.
With Snowflake on AWS, the company now uses near-real-time data analytics to:
- Personalize gaming experiences based on user behavior
- Detect and mitigate fraud instantly
- Automate marketing campaigns based on predictive models
- Track compliance metrics across jurisdictions in real time
As a result, departments—from marketing to customer support—are empowered with accurate, timely information.
MEGA Platform: Gamification at Scale
Soft2Bet’s unique value lies in its proprietary MEGA platform—a gamification engine that enhances user retention through quests, competitions, leaderboards, and achievements. MEGA requires a robust, flexible backend to function smoothly at scale.
By migrating to AWS and integrating serverless services, Soft2Bet achieved:
- Seamless scalability during peak traffic (e.g., major sporting events)
- Fast deployment of new gamified experiences
- Minimal latency, ensuring users experience real-time interactions
- 24/7 reliability, crucial for global operations
The MEGA platform wouldn’t be what it is today without AWS’s compute and streaming capabilities powering every interaction.
Cost Savings and Agility
One of the most impressive outcomes of Soft2Bet’s cloud journey is a 55% reduction in infrastructure costs. By moving away from on-premise servers, the company eliminated capital expenses, reduced energy consumption, and stopped paying for unused capacity.
Beyond savings, AWS enabled Soft2Bet to:
- Launch new features in hours instead of weeks
- Onboard partners 70% faster
- Improve deployment frequency with automated CI/CD pipelines
- Reduce operational overhead, allowing teams to focus on innovation rather than maintenance
The speed at which the company can now experiment, test, and iterate gives it a major competitive edge.
Security and Compliance Built-in
With player data at the heart of operations, security was never an afterthought for Soft2Bet. AWS helped reinforce this commitment with tools and practices that support
- Data encryption at rest and in transit
- Multi-factor authentication and access control
- Centralized monitoring via Amazon CloudWatch
- Adherence to standards like GDPR, ISO 27001, and PCI DSS
By consolidating operations within a compliant-ready environment, Soft2Bet simplified audits, streamlined reporting, and reduced legal risks.
Before vs. After Cloud Migration
Here’s a quick breakdown of the measurable improvements:
| Metric | Before AWS | After AWS |
| Time-to-market | 3–4 weeks | Same-day or within hours |
| Partner onboarding | Manual, slow | 70% faster with automation |
| Compute costs | High, fixed | Reduced by 55% |
| Analytics | Batch-based | Near-real-time with Snowflake |
| Latency | Often delayed | Significantly improved globally |
| Compliance workload | Fragmented | Streamlined with AWS tools |
5 Key Takeaways from Soft2Bet’s Cloud Strategy
- Modernization is essential for scale. On-prem infrastructure cannot keep up with the speed, security, and agility demands of modern iGaming.
- Real-time data empowers real-time decisions. With Snowflake on AWS, Soft2Bet leverages streaming data to enhance user experience and business outcomes.
- Gamification needs backend elasticity. Real-time tournaments and missions demand cloud-native infrastructure with serverless capabilities.
- Compliance and agility can co-exist. Thanks to AWS’s secure, compliant-by-default architecture, Soft2Bet doesn’t sacrifice innovation for regulatory requirements.
- Operational costs can drop even as performance rises. Cloud architecture isn’t just scalable—it’s cost-efficient when implemented strategically.
Improvements of Cross-Functional Coordination Due to Centers of Data
The data environments of Soft2Bet departments (marketing, analytics, customer support, compliance, and product development) had problems with silos before the migration to AWS. The teams used different Soft2Bet reports and were inefficient; their work was duplicated, which resulted in lacking KPIs. This was because of this fragmentation that it became hard to integrate goals, share insight, and react swiftly to operational situations and market trends.
By moving over to the AWS solution along with connecting a Snowflake environment through AWS Marketplace, Soft2Bet decentralized its data stack. All the critical data, including user behavior and game performance, payment, and compliance rates, are now stored in a single, coherent environment. Multi-functional team access can be provided in terms of real-time dashboards with common metrics, enhancing the accuracy and trust of the data.
This has led to greater agility and strategy in making decisions. The marketing departments will be able to check the campaign effectiveness in real-time and optimize, and product managers will be able to receive instant feedback on whatever product features they are trying or changes in user experience. Regulatory reports can be drawn swiftly without derailing operations by the compliance teams. This end-to-end data environment has allowed Soft2Bet to become a better integrated, responsive, and intelligent enterprise.
Future Roadmap: Tomorrow Scaling Future
Soft2Bet does not stop at this. Having installed a good cloud base, the company is now concentrating on the following:
- The use of artificial intelligence & machine learning to foretell the behavior of players.
- Behavioral segmentation Personalization Personalization is the process of making something fit a person, and it can be dynamic or static.
- Dynamic personalization allows the information to change with the person (dynamic personalization). Static personalization also applies to information that can be changed by a person (static personalization).
- Instant failover and ultra-low latency multi-region deployment industry-leading performance.
- Real-time behavioral analytics-based advanced fraud detection.
- It can increase its brand network without doubling investment costs in infrastructure.
By driving itself with data and cloud mobility, the company has a definite vision of becoming the most advanced, interesting, and dependable iGaming provider the world has ever seen.
Conclusion
The case of Soft2Bet represents how a business can improve itself when the organization adopts cloud-native innovation. Cost savings and faster development of real-time analytics and player-centered design are all a part of one continuous, unified goal: creating a seamless and player-thrilling gaming experience.
With the further growth of iGaming, the story of Soft2Bet will go down as one of the examples of how the strategy of migrating the product to the cloud can transform a business model as a whole.
Regardless of whether you are an iGaming operator, tech decision-maker, or entrepreneur, the thing that is obvious after the visit of Soft2Bet is the future of gaming is in the clouds.
